Create a Better Email Campaign
Email Campaign Cheat Sheet Creating an effective email campaign that readers will open on first glance, engage with, and follow through on a call to action, is has simple as follow these 8 steps. Well, actually, it’s a bit harder than that. But this is a great...
3 Simple SEO Tips for Bloggers
Writing a blog post for good SEO (search engine optimization) requires that you pay attention to multiple components to increase the chances of your post being read and shared. Readability, search engine optimization, and reader engagement, are just a few that can...
3 Tips For a Better Business Blog
A business blog helps you optimize every opportunity for engagement with your audience. Blogging is one of the most effective ways to engage with your customers. Your business can use a blog as a low-cost way to provide valuable content to your target audience and...
Capture Leads Through Basic Usability
Part 2 of 3 Focusing on the user’s experience pays dividends in longer visit times, a higher click-through rate, and opportunities to capture leads (i.e. email addresses, visitor information). In his excellent book, Don’t Make Me Think, author Steve Krug...
Landing Page and Email Campaign Design
An email campaign that directs to a landing page which shares the same design helps to reinforce the brand in the customers mind. This is more than using the company’s current logo and matching colors however. Carrying the unspoken motif (in this case the...Check These Out
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