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How to Choose a Sustainable Social Media Platform

How to Choose a Sustainable Social Media Platform

For many business owners the topic of social media can be overwhelming. There are so many possible platforms from which to broadcast your marketing message that you can become paralyzed by indecision. In this post I will highlight the benefits (and drawbacks) of the...
Create a Better Email Campaign

Create a Better Email Campaign

Email Campaign Cheat Sheet Creating an effective email campaign that readers will open on first glance, engage with, and follow through on a call to action, is has simple as follow these 8 steps. Well, actually, it’s a bit harder than that. But this is a great...
3 Simple SEO Tips for Bloggers

3 Simple SEO Tips for Bloggers

Writing a blog post for good SEO (search engine optimization) requires that you pay attention to multiple components to increase the chances of your post being read and shared. Readability, search engine optimization, and reader engagement, are just a few that can...
3 Tips For a Better Business Blog

3 Tips For a Better Business Blog

A business blog helps you optimize every opportunity for engagement with your audience. Blogging is one of the most effective ways to engage with your customers. Your business can use a blog as a low-cost way to provide valuable content to your target audience and...
Capture Leads Through Basic Usability

Capture Leads Through Basic Usability

Part 2 of 3 Focusing on the user’s experience pays dividends in longer visit times, a higher click-through rate, and opportunities to capture leads (i.e. email addresses, visitor information). In his excellent book, Don’t Make Me Think, author Steve Krug...
Landing Page and Email Campaign Design

Landing Page and Email Campaign Design

An email campaign that directs to a landing page which shares the same design helps to reinforce the brand in the customers mind. This is more than using the company’s current logo and matching colors however. Carrying the unspoken motif (in this case the...
Create a Better Email Campaign

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