An email campaign that directs to a landing page which shares the same design helps to reinforce the brand in the customers mind. This is more than using the company’s current logo and matching colors however. Carrying the unspoken motif (in this case the obsolete security system represented by the dog) is an effective way to maintain the marketing message from one digital marketing piece to another.
This campaign created for Guardian Security of Seattle also served to notify their customers of the impending re-branding. The landing page gave hints to the updated look that the website would soon display as well as the mobile-responsiveness that the current site lacked.